With entrance of big players such as CBRE, JLL in Indian market who use technology and market research data to guide their clients, local real estate agents are struggling to keep their client base.
A local real estate agent in India is still using old fashioned way of interacting with prospective clients; agents try to sell the properties they have without getting to know clients needs and requirements. Without knowing if a client is in exploration or decision making phase, agents are moving towards failure and ultimately losing the clients business or any referral business that the client can bring in long run. Here are few facts that brokers/agents should keep in mind while interacting with their customers:
Given these facts, it is important for local brokers to change the way they approach prospective customers. Not that Agents are at fault here as they cannot just build an application that gathers all the required data available online and shows it in a way that can be used to guide clients make smart investment decisions. In an ideal world if agents have all the technology and market research data at their finger tips, following process should lead to an increase in efficiency and sales volume:
GuideREI (Guide Real Estate Investments) is empowering its network of agents to guide clients make real estate investment decisions using technology and market research data, not intuition.
About the author: Vikram Singh Rawat has 8 years experience in Real Estate domain working on redevelopment projects in Mumbai region with CBRE, JLL and other major brokerage firms. Before getting into real estate, Vikram worked in Financial banking sector for more than 5 years guiding his clients to make smart investment decisions.
Please reach out to Vikram if you have any question or connect on LinkedIn: https://www.linkedin.com/in/vikram-singh-rawat-79200218a/
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